Build a leadership team that can drive the growth the business demands.
Close the gap between your company’s growth ambitions and the leadership capability and skills needed to deliver them.
Your leaders are working hard. They're just not equipped for what's coming.
The business is ready for its next phase of growth
But when you look at your leadership team, you see people who are stuck in the operational day-to-day.
Managing tasks, firefighting problems, running from meeting to meeting without coming up for air.
The strategic work that needs to happen to drive growth isn’t getting done.
These are good people but...
Most of them came up through the ranks. They know the business better than anyone. But they were promoted because they were great at their jobs - not because they are excellent leaders. And now the company is asking them to do something they’ve never been equipped to do: translate strategy into execution, align their teams around clear priorities, and make decisions at a pace the business demands.
Every decision comes wrapped in conflicting signals: one stakeholder wants this, another wants that, and the priorities keep shifting underneath them. So they hesitate, loop in more people, wait for someone else to make the call. And what looks like slowness is really leaders who were never taught how to decide.
The effect shows up across the business.
Teams are pulling in different directions. Engagement scores are slipping. Your best people are starting to leave or worse, burn out and disengage.
People issues that leaders should be managing are landing on HR’s desk instead.
And the leadership team itself isn’t joined up, they’re operating in silos when the business needs them working as one.
Meanwhile, you're seeing the gap grow between where the business needs to go and your leadership team's readiness to get it there.
You know what needs to change. You might even have been hired to drive that change.
But growth requires new ways of leading, and the company is still wired for the old ones. Even leaders who genuinely want to change keep getting pulled back into how things have always been done - and you're spending your time navigating that friction instead of building the function.
Your business has outgrown the way your leaders were developed.
Most of your leaders have never had structured leadership development. And a team away day or an engagement survey isn’t going to close the gap. Building real leadership capability requires structured development focused on the real challenges your leaders are facing day-to-day.
How Alate builds leadership capability that actually sticks
Every engagement starts with a needs analysis
Before anything is designed, Alate evaluates where your leadership team’s capabilities are right now - what’s working, where the gaps are, and what’s getting in the way of your leaders driving the business forward.
We define specific, measurable outcomes upfront
Starting with the business results you want, then working back into the performance and behaviours that drive them, so you know exactly what success looks like before the program starts.
From there, we build a program around your leaders' real challenges
A development program designed around the actual situations your leaders are navigating - because leadership capability develops when people work under pressure on the real complexity they’re facing.
So your leaders execute
Your leaders build the skills to translate strategy into clear team priorities, make decisions that move the business forward at pace, and manage the people dynamics that come with growth and change.
They develop a common language and a consistent framework for leading - so the business isn’t dependent on individual leadership styles and silos that don’t connect.
We work alongside your senior People and L&D leaders
Alate has spent over 20 years in B2B technology, supporting leadership teams through growth, change, and market disruption. Anna builds the framework and coaches your leaders to embed it, so the capability holds long after the engagement ends. This isn’t a handoff. It’s a working partnership.
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"My leadership style blends structure with empathy, because I believe lasting success comes not just from outcomes, but from how teams respond, grow and lead through pressure and uncertainty. A lot of these skills I learned through the Alate Leadership Development Program five years ago and helped further shape my leadership style. I'd recommend Anna and Alate for any leadership team that needs to move fast and work together to accelerate growth and develop talent. She really becomes a partner, someone you can trust for a candid and helpful point of view."
Craig Paris
VP Sales
What leaders typically see after working with Alate
Leaders aligned around business goals and clear on priorities
A mid-level leadership team moved stalled projects forward with courage and pace, turned around a revenue contraction and delivered measurable business impact through a major upgrade.
A consistent way of leading, embedded across the business
By aligning on shared goals and common language, leaders report increased collaboration with peers, improved ways of working and shared accountability.
Improved engagement, morale, and retention
Leaders have enhanced performance, improved engagement scores, delivered development opportunities and promoted from within.
Leaders managing their teams, not defaulting to HR
Leaders reported getting ‘comfortable with the uncomfortable’ with greater confidence in managing performance, giving and receiving feedback and having tough or sensitive conversations.
Cross-functional collaboration replacing silos
Leaders reported being more deliberate in repairing and strengthening interdepartmental relationships and defining processes that reduce cross-function friction and enable teams to solve problems systematically.
Leaders equipped to make decisions and drive change at pace
A leader sums it up: they initiated ideation sessions, generating 20+ new ideas with 3 implemented within weeks.
One single cohort delivered
20% YoY revenue growth
For an annual campaign
£48K ($65K) savings
Unnecessary project spend identified and eliminated
40% increase in cases handled
With reduced error rates
26% more capacity
Broken process redesigned for increased throughput
About Alate Business Growth
Alate Business Growth was founded by Anna Britnor Guest in 2002, a B2B leadership and revenue development company working with mid-market technology companies ($20m - $1B, 50- 2000 staff) particularly those headquartered in the UK, US, and Israel. With over 20 years of running Alate and 30 years in B2B tech, Anna and Alate build the sales and leadership capability that closes the gap between ambitious growth targets and the people who have to deliver them.
Built around your leaders' real challenges, real teams and real priorities
If you’ve watched your leadership team sit through an away day, nod along, and go back to doing exactly what they were doing before, you already know the problem. The development wasn’t connected to their actual work.
Alate's programs are built around the real situations your leaders are navigating — their real teams, real priorities, and real tensions. They work on live challenges together, build a common framework for leading, and develop the capability to drive the business forward.
We measure the outcomes as we go, so you can see how your leaders have actually changed — and the results show up where they matter, in how your leaders actually lead.