B2B sales growth

Achieve lasting sales performance and growth in complex and technical markets

The buying landscape has changed

Sales cycles are longer & more confusing

Buying journeys and decision criteria are more complex

You need to engage more and more line-of-business decision influencers

Your revenue model is changing

New markets, new products, services and delivery models, new channels, new geographies

You have the strategy to grow in new ways, now it's time to deliver

You need everyone to perform

Today, everyone in your team sells their own way, there's no common 'way of selling'

You want a team of top performer sales capability and consistent approaches across the whole team

You want to scale through repeatable sales processes

Sales processes and systems should enable and support your success - and integrate all customer-facing functions

That means repeatable, measurable, scalable frameworks and playbooks that deliver revenue growth

How we help you meet your goals

March 2020 update: Want to develop your teams now but worried about Covid-19 travel restrictions? Don't postpone at a time when sales teams need training and encouragement the most. We've got you covered! All of our programmes can be - and already are - delivered entirely virtually. And we are continuing on our 2020 business plan to expand our platforms and systems to scale our virtual and remote delivery.

We provide robust methodologies, frameworks, playbooks and skills to manage and win complex business-led sales. There are many terms used for describing this kind of sale – consultative, collaborative, challenger and strategic selling for starters. Each has its own nuance – but what our clients are looking for is a way of selling that fits with their market and their business to deliver the results they're looking for.

We have honed a customisable, proven framework for complex B2B sales environments. Unlike many other methodologies we adapt to you and your market. That's what our clients really value - we know how to make a difference in the real world where we have to start with where you are and work with what you have. It's rarely neat joined-up textbook stuff with unlimited resources and funds. Your company story is always evolving and where you are today is a product of that. We work with you to implement a measurable, repeatable, scalable structure and consistent sales skills that you can truly and easily integrate into your business to grow your revenues.

Our clients are mostly in IT, telecoms, specialist and complex technical sectors, some span the globe and sell through either direct or channel models. We know how these kinds of businesses work and how to make a difference quickly in a way that lasts.

Take a look around our site and our practical sales guides to learn more about how we work and the results we deliver.

Our accreditations

ISM endorsed training partner

Endorsed by the Institute of Sales Management

Certified by Brinkerhoff High Performance Learning Journeys

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Certified as a PRISM behavioural profiling practitioner


I have worked with Anna at Alate on a couple of projects over the last two years and have been incredibly impressed with her approach and output. From the first interaction Anna has practiced what she preaches in terms of engagement and her consultative approach. Anna captured our business goals, stakeholders and aligned the training to match. This, along with her knowledge, credibility and ability to convey that to delegates is what stands out the most. Ultimately this resulted in the ROI we were looking for in terms of immediate application and longer term sales figures. The training and coaching support from Anna has been professional and accessible at all times and ultimately has had the results we were looking for. I always look forward to working with Anna and the input she brings.

Andy Hollingworth, L&D Partner,

Zen Internet

Zen Internet

Ready for a conversation?

The best way to find out if we can help is a conversation so please get in touch to talk about what you're looking to achieve. We'll  listen to what you're looking for and quickly and honestly figure out if we're a good fit for each other.