We’re proud to share that the Top Gun program, created in partnership with Recur and Cisco, has been shortlisted for the 2025 CRN Sales & Marketing Awards in the “Services to Channel Sales” category. 

This recognition marks a major milestone—not only for the program itself, but for what it represents: the power of ecosystem collaboration to elevate people, partnerships and performance. 

What Is Top Gun? 

Top Gun is more than a sales enablement program. It’s a high-impact experience that brings together Cisco managed services partners, their revenue leaders, sales and specialist teams, into a shared learning journey.  

Combining real-world deal coaching, proven sales methodologies and alignment on customer buying journeys, it equips participants to navigate complexity, lead strategic conversations, and build long-term mutual value for their companies and their customers. 

What makes it unique is the close partnership across the ecosystem uniting multiple organisations with one goal. We’re building sustainable revenue growth that delivers value to all. 

A Living Example of the Squadify 3Cs 

This program is a working model of @Squadify’s 3Cs framework: 

• Clarity: A shared purpose and agreement of what success looks like, with clearly defined ways of working together. 

• Climate: A psychologically safe space that encourages challenge, experimentation, and honesty to make things the best they can be. 

• Competence: We make best use of the unique expertise of each individual and organisation, combining to be more than the sum of our parts. 

That’s how we’ve created a development environment that not only builds skills but cultivates collaboration and transforms potential into ongoing performance. 

That’s how we’ve created a development environment that not only builds skills but cultivates collaboration and transforms potential into ongoing performance. 

What Our Partners Are Saying 

Top Gun’s impact is best expressed by those who’ve been through it. One partner lead told us: 

“Top Gun stood out for its blend of structured sales methodologies, collaborative deal coaching, and practical focus on live opportunities. In fact, the three Cisco deals we brought into the workshop all closed. Since the program, we’ve seen measurable growth in our pipeline and stronger conversion rates, with improved qualification and collaboration helping us increase our overall win ratio.  

So much more than just a training program, Top Gun helped us deepen our internal collaboration and improve our co-sell motion with Cisco.” 

A participant shared: 

“My role is running high value, complex networking opportunities. I count Anna as a trusted sounding board, a true mentor and real leader in her field. She has always offered a unique perspective on these complex engagements which has supported me in securing a number of major networking contracts.” 

Many, like ITGL and Gamma, have chosen to run the program more than once—expanding it across their teams to drive even greater impact. 

And Cisco says 

“Top Gun quickly scaled due to its immediate success – showing ROIs greater than 30:1 and helping outtake the competition! Additionally, many MSPs were so impressed by the impact that they are continually re-investing in the program. The program has set a new standard for excellence in partner managed services revenue generation.” 

Beyond Awards: The Real Win 

Being shortlisted for a CRN Award is an honour. But the real success lies in seeing our partners grow: their confidence, their collaboration, and their ability to deliver meaningful, measurable results. 

Whether or not we take home the trophy, we’re celebrating a shared journey of innovation, collaboration, and transformation. 

Thank You 

To the teams at Recur and Cisco—thank you for being true partners in this journey. 

To our Top Gun participants—thank you for your ambition, openness, and leadership. 

To CRN—thank you for recognising the work being done across the channel to raise the bar. 

We’re looking forward to celebrating with our partners and fellow finalists on 26th June – we'll keep you posted on the results!