Build leadership capability
Focus it deliberately

So leadership effort translates into clear direction, better decisions and consistent performance.

Your tech B2B company needs to grow. You hired and promoted great people as your leaders. You see potential, but you're not moving at the pace you need.

We help tech B2B companies strengthen leadership effectiveness by developing and focusing capability where it has the greatest impact on people, performance and results.


You need your leaders to

As companies grow, leadership effort increases, but impact doesn't always follow.

  • Growth has increased complexity and pressure, particularly where growth is multi-national.

  • Expectations of leaders are rising faster than capability is applied.

  • Multiple priorities are creating multiple north stars and teams conflict on where to focus effort now.

  • People and delivery are closely intertwined and the pace of delivery is creating stress.

In many tech B2B companies, leaders:

  • Have a strong track-record as expert in their function.

  • Care deeply about their people and the business.

  • Are doing a lot, sometimes as 'player-coach', and often to the point of overload.

  • Get pulled in multiple directions and struggle to clarify priorities.

As a result, leadership impact is:

  • Inconsistent across teams and levels.

  • Dependent on individual style rather than shared direction.

  • Diluted as the company grows and cross-function complexity increases.

  • Reduced to being unempowered and reactive over proactive.

This isn't just about leadership capability. It's that leadership capability isn't always focused where it makes the biggest difference.

What changes when leadership capability is focused

When leadership capability is focused deliberately, companies experience:

  • Clearer, shared priorities and direction across teams.

  • Better quality decisions, made closer to the work.

  • Greater consistency in how leaders show up, every day.

  • Improved accountability and performance without constant escalation.

  • Higher trust, psychological safety, engagement and collaboration across teams.

  • A single north star with stronger alignment between people, strategy and results.

It's not about expecting a single leadership style. It's about raising the quality and consistency of leadership impact, aligned to your values.

This work sits at the intersection of people, performance and delivery. Not leadership development in isolation.

"Anna's done a fantastic job in facilitating and pushing things forward, ensuring that we're not shying away from challenges as a company. Instead, we are facing the challenges and then doing something about them. It always helps to have that external perspective and someone who can hold the mirror up and help us shine."

Cathy Belford, former SVP People, UserZoom

Ready to focus leadership capability where it matters most?

If you want leadership effort to translate into clearer direction and more consistent performance, let's talk.

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