Build leadership capability
Apply it where it counts
Our work develops leaders and focuses their capability on the decisions, priorities and actions that shape performance every day.
Leadership capability only delivers when it's applied with clarity
Leadership development isn't fluffy theory. It's about real decisions, real teams and real leadership challenges.
Our approach is rooted in a simple principle:
Leadership capability must be built in context and applied deliberately
That means focusing not just on personal development but on how leaders:
Think about their role
Make decisions under pressure
Get and set direction and expectations
Enable themselves and others to perform
"Anna is incredibly passionate about developing people to be their braver self, which is my most favourite subject, and I am grateful for her support in this area."
What this looks like in practice
Working with leaders on live priorities, current team challenges and real decisions. We create safe spaces to learn, share and solve challenges together.
Using live decisions, priorities and people scenarios, not generic or abstract case studies.
Exploring how leadership shows up in the every day moments that matter.
Building capability that's actively and immediately applicable.
Supporting leaders to apply new thinking, models and approaches immediately and consistently through workshops, practice, reflection, coaching, data insights and peer learning.
Developing a strong network of peers who continue to support each other and learn together.
Creating personal insight through the PRISM profile to define and shape their best leadership selves, deliberately and true to who they are.
Developing the clarity, climate and competence for high team performance through Squadify performance insights.
Supporting cross-function collaboration and leadership.
Focusing on clear performance and business outcomes: capability, applied with focus.
Ongoing development through the Alate leaders alumni.
What we focus on
Every program starts where you are and builds capability and focus, deliberately.
Lead yourself
Leadership principles, values and PRISM insights to be your personal best as a leader.
Capability, effort, focus, impact.
Lead upwards
Develop credibility, influence and senior relationships to align on company strategy and execution. Find the north star and apply your capability.
Lead across
Lead when you're not in charge: build and lead effective cross-functional and virtual teams that know where to focus their effort for results.
Lead teams
Step back to inspire, coach and grow individuals. Leverage Squadify insights to develop high performing teams that deliver on your goals.
Lead change
Create clarity and focus to lead through uncertainty and change. Build stability, resilience and growth mindsets which lead to success and growth.
Key outcomes
Clarity
Clarity of direction and priorities. One north star.
Helping leaders articulate what matters most, and aligning teams around it.
Decision-making
Decision making and reasoning
Strengthening how leaders assess situations and make decisions with clarity and consistency, especially in complex or ambiguous contexts.
Consistency
Consistency of leadership outcomes
Reducing variation in leadership impact by establishing shared expectations, standards and priorities, whilst encouraging individual leadership personality and style.
Empowerment
Leading and empowering others
Equipping leaders to enable, challenge and support their teams. Empowering teams to decide and act consistently, without having to always be there.
Accountability
Accountability and follow-through
Developing psychological safety and shared accountability to work to shared standards, focus on priorities and deliver on goals, together.
Practical, embedded, relevant
Our work is:
Grounded in your company context and goals
Designed to fit with the realities and demands of leadership
Reinforced over time, not delivered as a one-off intervention
We work with:
Senior leadership teams, frequently wanting to align as one team
Mid-level leaders, usually operating under pressure from all directions
First-line managers, often needing to step back from their functional comfort zone to lead for the first time.
Aspiring leaders, figuring out their leadership appetite and potential.
People and L&D teams, under pressure to increase both engagement and performance all at once, everywhere.
What sets us apart?
We believe our focus on how leadership capability is applied, deliberately with clarity and focus makes us different to traditional leadership development. Here are some of the elements that underpin that approach and make a difference.
Tech B2B
We focus specifically on the tech B2B sector, globally. From SaaS to cybersecurity to infrastructure. We understand this fast-paced market and we get how you operate. We walk your walk. It's core capability, deliberately applied.
PRISM
PRISM gives leaders and their teams neuroscience-based insights into behavioural preferences.
These insights enable leaders and their teams to take a deliberate approach to how they work, engage others and get things done.
Squadify
Squadify is a unique team dialogue platform that supports teams striving for high performance.
Research-based, data-driven, dialogue-focused, Squadify helps teams to take ownership for their own conditions for success with clarity and focus.
Alumni support
Our engagement doesn't end when our program ends. All leadership participants become members of our Leaders Alumni where we share tips, best practices and refreshes to maintain and develop capability and focus.
It's part of how focus on what matters.
Experience
Alate is led by Anna Britnor Guest who has over 35 years' experience in the B2B technology sector, to deliver growth.
She has a passion for developing capability and in investing well in what matters.
She takes a real-world approach to building capability that builds trust with clients and a shared commitment to results.
Results
What sets us apart is setting you apart. It's how we help you build the capability and focus that will make the difference for you.
We don't do 'cookie-cutter'. We bring best practices, research and real-world insight. We work shoulder to shoulder. Capability, deliberately applied.
I have worked with Anna on two separate occasions, the first on a company leadership and management course, the second personal coaching for myself. Anna is professional, insightful, honest, direct, personable, experienced and pragmatic. Anna enables you to find practical solutions to problems as well as helping you recognise and realise opportunities. She will listen and adapt her approach ... according to the needs and objectives of the company and individual(s). Anna [has] a rare blend of experience, knowledge, insight and practical appliance. I wouldn't hesitate in recommending Anna to companies and individuals.
Ready to build leadership capability that delivers real impact?
If you want leadership development to translate into clearer direction, stronger decisions and better performance, let's start a conversation.