Focus capability.
Increase revenue outcomes.
So effort delivers sustainable growth in complex buying environments.
Revenue growth stalls when effort isn't focused on the actions that matter most.
You can't win more just by working harder, and you already see this.
You need to develop capability AND apply it deliberately to win more sales.
You want to
Grow faster than market
Drive faster growth through new markets, services and solutions.
Increase value
Go up market, join up business strategy and execution. Expand your services, enhance value.
Scale fast
Develop the consistent skills, processes and pace to scale.
The real revenue challenge?
Effort increases but revenue doesn't.
In many tech B2B companies:
There's a high expectation for growth and a willingness to invest.
Sales people are well-intentioned and capable of more.
Activity levels are high, sometimes to the point of overload.
Investment in tools and enablement is high.
Yet, revenue growth remains:
Inconsistent (don't even mention pipeline consistency and accuracy!).
Heavily dependent on key individuals and the sales leader.
Vulnerable to price pressure, late-stage discounting and last minute competitive attack.
The issue isn't effort or purely capability. It's that commercial activity isn't always focused where it has the greatest impact.
Revenue grows when action changes, deliberately
Sustainable revenue growth depends on how well your people:
Navigate complex and long buying journeys.
Understand, align and articulate business value.
Make sound judgements under pressure.
Build sound relationships up and across different stakeholders and contexts.
Use resources and effort wisely where it has the most impact.
This requires more than techniques and skills, It requires clear commercial thinking and repeatable frameworks, applied consistently, even when you're not looking.
That's where we come in.
What we focus on, and why it matters
We help tech B2B companies to build the skills and focus commercial capability on:
Aligning to the buying journey
So every sales action happens at the right time, deliberately, for the right outcome.
Having deliberate value-led conversations
So you move beyond features, price and single points of contact to conversations that resonate and inspire action with senior stakeholders.
Improving decision quality
So sales teams and leaders make better calls on where to invest time, energy and attention based on data and insights.
Managing complexity
So sales and customer success teams confidently handle uncertainty, challenge constructively and keep one step ahead in the journey.
Creating consistency at scale
So you reduce reliance on key performers, raise the bar across the business and improve accuracy of pipeline and forecasting.
Three real client results
How we work
Real-world
Embedded
Commercially grounded
We don't deliver generic sales training. Our work:
Starts with understanding your commercial context and reality.
Focuses on your live deals, real accounts and real decisions.
Develops capability while sharpening focus on what matters.
Reinforces new ways of working that embed over time to become consistent and sustainable.
The goal isn't short-term uplift that rapidly wanes. It's sustained, deliberate improvement in how revenue is created and grown.
"My team worked very closely with Anna and we benefited enormously from her training. One of the hallmarks of successful sales training is how relevant it is and whether it is in fact used by the recipients once the sessions have ended. I can vouch that this bespoke suite of sessions hit the mark for myself & my team of Account Managers and we are still using elements of the various courses today - the words "Be Bold" are used on a very regular basis by everyone on the team! As the saying goes, "Actions speak louder than words" ... every week our learnings from Anna are weaved into our core roles which demonstrates just how effective the sessions were for all of us. Thanks again Anna for the insights and advice as well as some really clever ideas that we are still using!"
Trusted by brands who want to change and grow
I worked with Anna extensively, and my experiences and the results couldn’t have been stronger! Anna worked with myself and many other leaders on the go-to-market teams to customize our buyers journey and roll it out thoughtfully with planned opportunities to educate in person, work hands-on in small groups on execution, and follow through with detailed feedback and next steps from real-life customer conversations.
Pam Dake
Sales Enablement Lead
Since our training, I have activated a deeper level of reasoning. Where my discovery would have normally ended, I now realize is not deep enough. The answers I am now receiving are not justified reasons to open an opportunity. Anna has given me the tools to dig deeper into why and the real pain, even if it means helping the prospect uncover information they're not even aware of yet.
Keilah Johnson
Success Consultant
Accredited to make a difference
If revenue effort is high but results are uneven, let's talk.
Get in touch to ask any questions or set up an introductory call. We'd love to hear from you.