Your results are our results
Alate has developed on a simple observation: most companies don’t struggle simply because people lack capability. They struggle because effort isn’t always focused where it matters most.
We work with
B2B technology companies who are looking to grow and:
Need to work differently, not just harder. They want to develop and apply capability where it matters.
Value a true partner to drive focused change and lasting results.
Want proven frameworks but with an approach tailored to them, their context and their priorities. Applied in the work, not as theory.
Value their people and are committed to developing capability with focus.
We pay close attention to what you want to achieve and work with you to deliver against these needs. Our clients frequently tell us that it’s this that sets us apart, together with our ability to quickly grasp the complexities of their unique markets and environments and that we tailor our services accordingly.
Our values
These don't just live on this page, they live in the way we work, every day.
Be helpful
i.e. full of help. Everything we do is designed to help our clients get better at what they do.
We collaborate, we share and we learn. We adapt when you need us to.
We ask, relentlessly, 'will this help?' That's all about being deliberate and focused on what matters for you.
Make a positive impact
Leave a good footprint. We measure ourselves on our positive impact on our clients.
Our footprints are deliberate, stepping where we need to to make a difference.
We aim to be good citizens, leaving a positive footprint wherever we tread - and we're aspiring to leave no footprint on the environment.
Do the right thing
Especially when it's hard.
Act with integrity, take the long view and do the right thing by our clients, our colleagues and the planet.
It's about what we do, deliberately, in the moments that matter.
Meet our founder
We were founded in 2002, originally as Leading Edge Coaching, by Anna Britnor Guest.
Anna is widely respected in the technology industry and revenue growth field. She's a regular conference speaker, published writer, has been widely quoted in the business and trade press and was a Judge for the 2018 national sales awards – the British Excellence in Sales Management Awards (BESMA).
In 1999, Anna co-founded The Coaching & Mentoring Network which quickly grew to be the largest online and independent information resource about coaching and mentoring. She has over 35 years' experience in the B2B technology sector from a target beating sales career to working with high growth companies to develop the consistent and scalable methodologies they need to grow.
Take a look at our latest events, articles or dig into the archives.
Our accreditations
We believe in the power of collaboration and partnership. Our accreditations are carefully selected to add value to our clients and include:
Some of the clients we've worked with
Zen Internet
Connectivity & cloud
UNiDAYs
Student retail platform
Diversified
AV specialists
Bizzabo
Event management SaaS
PXC
Connectivity
Cisco
Partner managed services
Recur Global
Channel acceleration
TalkTalk
Connectivity
UserTesting
& UserZoom
User experience SaaS
Singlewire
Emergency notification
Illusive Networks
Deception technology
Arnlea Systems
Asset inspection SaaS
A snapshot of our history
Take a look at our timeline and enjoy a bit of fun in our 2022 20th anniversary video
"The team have benefited from learning the processes and the flow of a structured sales cycle. Over the year, there was a constant flow to the programme, and it was highly relevant to developing sales opportunities. We illustrated account plans, negotiating skills, multi-level selling techniques using current examples from Arnlea’s pipeline. That was valuable to the team to apply what they were learning from the programme to their specific opportunities: ‘I can apply this now and it’s actually helping me in that specific opportunity’.” Read the full case study.
Allan Merritt,
CEO, Arnlea Systems
Looking for a speaker for your next sales kick off, conference or industry event?
Ready for a conversation?
There’s only so much we can share on a website. To find out if we might be a good fit for your business takes a conversation so please get in touch.
The legal details
Alate Business Growth Ltd is registered in England & Wales. Company registration number 11709929.
Registered office: 2 Hinksey Court, Church Way, Oxford, OX2 9SX, UK.
Please contact us for postal address.
We traded as Leading Edge Coaching from 2002 - 2018.