Sales managers who learn how to coach and develop their staff are likely to score higher on both staff morale and results, says Anna Britnor Guest. Here's how to get started...
In December 2001, Anna wrote a feature for Infomatics offering practical advice for sales managers to coach their team members.
Coaching was a buzzword of the late 90s and early 00s but how far have we come and what's changed?
Despite now being accepted as mainstream management practice, the skill sets are not as widely embedded as they might be and many leaders still find coaching challenging.
Coaching is a mindset as much as a skill set and a key element of any leader's approach to building high performance teams.