Privacy policy

We take your privacy seriously. We won’t sell your data, bombard you with junk mail or generally behave irresponsibly or inconsiderately. We want to work with you, after all so we will treat you and your information with respect! Now here’s the legalise.

The policy: This privacy policy notice is served by Alate Business Growth Ltd under the website www.alatebusinessgrowth.com. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.

Policy key definitions:

  • "I", "our", "us", or "we" refer to the business, Alate Business Growth Ltd
  • "you", "the user" refer to the person(s) using this website.
  • GDPR means General Data Protection Act.
  • PECR means Privacy & Electronic Communications Regulation.
  • ICO means Information Commissioner's Office.
  • Cookies mean small files stored on a user’s computer or device.

Key principles of GDPR:

Our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.

Processing of your personal data

Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.

We are registered with the ICO under the Data Protection Register

Lawful basis: Consent
Where our purpose for processing is: Provide you with information to help you improve your business, skills or knowledge, keep in touch with us or help you assess whether you’d like to work with us
Which is necessary because: You want to receive that information to help you
We process your information in the following ways: Store it in our secure CRM and use it solely to provide you with relevant information and communications
Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.
Sharing your information: We do not share your information with third parties unless you ask us to

Lawful basis: Contract
Where our purpose for processing is: To quote, enter into, manage and deliver contracted services and to provide ongoing support post-contract.
Which is necessary because: We cannot deliver our services without being in contact with you. We need to comply with our legal and contractual obligations.
We process your information in the following ways: Maintain your data securely in our relevant cloud platforms including CRM, O365 and training delivery platforms and use it to deliver our services
Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.
Sharing your information: We do not share your information with third parties unless you ask us to

Lawful basis: Legitimate interests
Where our purpose for processing is: To fulfil our business objective of being a leading authority on sales growth by providing relevant sales improvement content; maintaining correct functioning of our website; developing non-personally identifiable data analytics relating to the performance of our services; to invite consent to participate in surveys.  
Which is necessary: To fulfil our business aims  
We process your information in the following ways: Securely maintaining information that enables us to deliver the above.
Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.
Sharing your information: We do not share your information with third parties.

If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant or if you ask us to.

Your individual rights

Under the GDPR your rights are as follows. You can read more about your rights online.

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

Internet cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant content or refer you to a third party website.

Some cookies are required to enjoy and use the full functionality of this website.

We use cookies to ensure the functionality and the performance of our website.

Data security and protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

Email marketing messages & subscription

Under the GDPR we use the consent lawful basis for anyone requesting our sales guides or subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the "Processing of your personal data" above.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time.

Well done if you’re still reading! If you have any questions please contact us.