Client case studies and testimonials

"We’ve had a really positive experience with Anna and the Alate team. What stands out is that the training isn’t just about creating a good session on the day, it’s focused on delivering lasting change and tangible outcomes.

The approach is practical, relevant and easy to apply in real sales conversations, giving teams techniques and disciplines that stay with them well beyond the training itself.

For me, that longevity is what makes the difference. It’s about building better sales habits, greater consistency and ultimately better commercial outcomes. I’d happily recommend Alate to any organisation looking to make a sustainable investment in its sales capability.

I've worked with a lot of training providers over the years, but what impressed me most about Anna and the Alate team was their genuine commitment to understanding our business and our colleagues.

They didn't just deliver a programme and move on. They challenged us, supported us and turned learning into meaningful action. The result was a development experience that felt relevant, practical and immediately usable, with tools and approaches that continue to influence conversations and behaviours across PXC.

It never felt like a supplier relationship, it felt like a partnership focused on helping our colleagues and Partners succeed.

Anna is an exceptional leader, trainer, and mentor.

During our collaboration on sales acceleration workshops for partners throughout Europe, I was consistently impressed by her ability to drive strong outcomes through a practical, hands-on approach.

She has a rare talent for sharing real-world examples that resonate with teams and lead to immediate improvement.

Working with Anna is both rewarding and productive, and I would jump at the chance to collaborate with her again.

My leadership style blends structure with empathy, because I believe lasting success comes not just from outcomes, but from how teams respond, grow, and lead through pressure and uncertainty.

A lot of these skills I learned through the Alate Leadership Development Program five years ago and helped further shape my leadership style.

I’d recommend Anna and Alate for any leadership team that needs to move fast and work together to accelerate growth and develop talent. She really becomes a partner, someone you can trust for a candid and helpful POV.

I highly recommend working with Anna; she has played a pivotal role in strengthening my management skills, as well as guiding my strategic thinking through her expert coaching and delivery.

Anna has curated a truly valuable program.

Her unique skill in adapting high-level leadership concepts to the nuances of my industry ensures the content is both relevant and impactful.

Since completion, I feel more equipped to navigate the complexities of my role and drive long-term growth for my category & team.

We've been working with Alate not only to support team members but also as the leadership team, and that's enabled us also to have consistency.

We are working as a unified function. Our objectives, our targets, and incentives are all aligned. Therefore, we have a clear plan. We have measures of success that we've all agreed upon.

It's just a more considered environment. It supports all of our our strategic thinking, and as a unit, we're progressively improving.

When I started to dive so much deeper into my accounts and pay so much more attention to detail, it really made an impact on what I was getting out of the account sales-wise.

It's been that great for me that I've smashed my target this year. I got 178% target, and it was due to those changes I was making in my behaviours and within the accounts.

I also got a promotion to key account manager. I'm not saying it was all because of Alate, but it definitely helped me reach my targets and reach that new position within the company.

This training program is truly exceptional.

Having participated in many programs over the years, this was the first where engagement and energy remained high from beginning to end.

The facilitation was outstanding, guiding discussions in a way that encouraged meaningful input and peer-to-peer exchange across the team.

I cannot recommend it highly enough—although I almost hesitate to say so, in case our competitors discover it! 😊