Revenue Riser podcast: Lifting the lid on Account Based Marketing

Show notes

Account-based marketing encompasses an organisation’s entire go-to-market strategy. It involves deep understanding of a few target customers or prospects – and crucially the people within them.

Contrary to the name, ABM is about far more than marketing. It encompasses sales, customer success, research, and planning. And although SaaS products play an important role, it is not a tech-driven solution, but rather a collaborative insights-based approach, aided by technology.

Spread a little happiness and grow your sales

Sign up for extra resources

Sign up for our occasional e-news, containing relevant tips, news, recommendations and more from Revenue Riser and our guests.

We promise no spam, just info we think will help and interest you. And you can unsubscribe any time, of course.

Revenue Riser resources
  • I consent to receiving the Revenue Riser Resources enewsletter:
  • This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Listen to more

Enjoy this episode? Then please tune in on your podcast app of choice or search the library on our website. The button below takes you to the Revenue Riser link on Apple, Google, Amazon Music, Stitcher, Spotify and Pocketcasts. And please help us spread the word by recommending Revenue Riser to someone you think will also enjoy it.